Salmon Farmers’ Movember challenge raises $5,436; Mowi takes title

The moustaches: Grieg Seafood’s Mike Crivea (left) poses with ‘Best Salmon Farmer Stache’ winner Brad Marsili from Mowi Canada West in Campbell River. Eric Jensen from Cermaq Canada in Tofino is on the right.


After a solid month of growth, Mowi Canada West has come out on top as the winner of the ‘Best Salmon Farmer Stache’ Movember competition between Cermaq Canada, Mowi and Grieg Seafood.

Brad Marsili, a Site Manager in Klemtu with Mowi, edged out Grieg’s Mike Crivea and Cermaq’s Eric Jensen with his impressive handlebar moustache.

In total, this friendly challenge between Cermaq, Mowi and Grieg raised $5,436 for the Movember Canada campaign.

“It’s great to win, but mostly I am proud to have been a part of an initiative that raised so much money for an important cause,” Marsili said.

“I grow these ‘staches to support cancer awareness in general. I lost a good friend to cancer and currently have a sister-in-law fighting it. I feel this is a simple gesture to show my support. The competition was a lot of fun and I look forward to defending the title next year.”

Grieg issued the challenge to Mowi and Cermaq back in October, then at the end of November the companies chose who would best represent their Movember efforts. The BC Salmon Farmers Association received photos of the three company finalists and chose a winner on Monday, Dec. 2. Grieg was a close second with Cermaq coming in third.

“I lost by one vote, but that’s okay because it was fun and all for a good cause,” said Mike Crivea, Operations Manager for Grieg. “Congratulations to Brad on his big win, as well as to all of our companies for raising so much money for men’s health. I’m proud to have been a part of this challenge.”

“Movember is an important cause to me as my family has been directly impacted by prostate cancer. When we were approached by Grieg to participate, we saw it as a great opportunity to support a worthwhile cause, while also having a bit of fun,” says David Kiemele, Managing Director for Cermaq Canada. “We placed third out of a possible three positions, so we know we have some work to do for next year.”

As the winner, Mowi will receive a $500 donation to its campaign from the BC Salmon Farmers’ Association, as well as bragging rights until next November.

“It’s great to see industry coming together in a friendly competition for a great cause,” said John Paul Fraser, Executive Director of the BCSFA. “It was a tight competition. Those contestants grew some pretty impressive moustaches, but in the end Mowi received the most votes.”

Already the companies have confirmed that they will take part in the challenge again next year, with Cermaq and Grieg hoping for a different outcome, of course.

“Overall, it isn’t about who won, as the real winner was the Movember campaign,” added Kiemele. “That being said, will we participate again next year? Yes. Will we come to play? You can bet your beard we will.”

Grieg challenges Mowi, Cermaq to grow Best Salmon Farmer Stache

Grieg Seafood BC’s Movember teammates show off their mustaches in 2018. This year Grieg has challenged Mowi Canada West and Cermaq Canada to grow the ‘Best Salmon Farmer Stache’ with proceeds to the Movember Foundation.


Salmon farming is usually about growing fish, but this November, it’s also about growing facial hair – for a good cause, of course.

This month Grieg Seafood BC, Cermaq Canada and Mowi Canada West are competing to see which company can grow the best ‘Salmon Farmer Stache’ with proceeds going towards the Movember Foundation.

Each November, many companies and individuals across Canada participate in Movember, a facial-hair growing initiative that raises vital funds and awareness to combat prostate and testicular cancer, poor mental health and physical inactivity.

“We know all of our salmon farming companies already have teams that participate in Movember. It’s fun for us employees and goes to such a great cause. We figured, why not challenge the other companies to grow the Best Salmon Farmer Stache and have some fun with it?” said Liam Peck, an Environmental Specialist at Grieg.

Grieg Seafood put out the challenge to Mowi and Cermaq on Oct. 25 via Facebook, and it didn’t take long for the other companies to accept.

“Movember is an important awareness campaign which brings attention to important and serious health issues for men, in a fun and relatable way,” said David Kiemele, Managing Director for Cermaq Canada. “We’ve been participating in the event for several years, but were excited to hear that Grieg wanted to make it a competition as it’s a good opportunity to get to know our peer companies while having some fun and raising needed funds for research and education.”

“Movember does a great job of raising awareness of a really important cause,” said Josh Visser, Financial Accountant at Mowi Canada West.  “The idea of a challenge between the salmon farming companies is a great one and I look forward to seeing all those ‘staches out there.”

By the end of November, each company will choose a delegate who best represents their Mo-growing efforts.

Of the three furry finalists, a winner will be selected by the BC Salmon Farmers Association, who will then donate $500 to the winning team’s campaign.

“The event holds special meaning for me as my immediate family has been impacted by prostate cancer,” Kiemele said about Movember. “I encourage other companies to get involved and help support to movement.”

“We’ve got some pretty competitive Mo-bros in the salmon farming industry,” added Peck. “If we can rock some great ‘staches while raising awareness for a good cause, it’s a win-win.”

A New Path Forward: Grieg supports implementation of UNDRIP in BC

Photo c/o Government of BC

Yesterday, the Government of British Columbia introduced a bill to bring the standards of the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) into provincial law. If the bill passes, BC will become the first province in Canada to legally implement UNDRIP.

This is an historic moment for BC and all Indigenous peoples in the province, one that Grieg Seafood recognizes is a monumental step towards First Nations reconciliation in Canada.

Our Indigenous partnerships mean a lot to Grieg. We are grateful to be allowed to farm our fish in the traditional territories of many coastal Nations, and are humbled to be invited into many Indigenous communities each year.

In BC, Grieg already acknowledges the recommendations of UNDRIP, and every day we strive to include local Nations on all levels of engagement, information sharing, and opportunity.

We fully support this legislation put forward by the Government of British Columbia because it was developed side-by-side with BC’s First Nations, something Grieg will continue to do as we progress in developing sustainable fish farming in their waters.

For the full legislative declaration, click here:

Grieg commemorates Orange Shirt Day differently this year

Orange Shirt Day was established to commemorate the residential school experience, to witness and honour the healing journey of survivors and their families, and to commit to the ongoing process of reconciliation. September 30 was chosen to represent the time of year in which Indigenous children were historically taken from their homes to residential schools.

Rather than purchase orange shirts for its staff, Grieg is making a donation to a local Indigenous centre that helps heal Elders and survivors of the residential school system. A single orange shirt will be hung in Grieg’s window from September 30th to to October 4th to honour the children who survived the residential school system and remember those who never made it home.

Clothing and textiles are the biggest contributor to microplastics in the ocean. By making a donation rather than purchasing 150 shirts for our employees, Grieg is helping to reduce its impact on the environment while recognizing this important day.

Grieg supports Specialized Recreation

Grieg Seafood’s Katie Maximick (backrow, right) joins the Sewing for Fun group at the Campbell River Community Centre.


Each year, Grieg Seafood donates $3,000 to the Campbell River Community Centre’s Specialized Recreation program, which supports adults with special needs.

This program features classes like Zumba Dance, Stepping Out, Sewing for Fun, Singing for Fun, Multi-Sport and B-Awesome.

“It’s our goal to create opportunities for a positive recreation experience for everyone,” said Judy Ridgway, programmer for Recreation and Culture.

“Grieg Seafood have been an amazing supporter of our programs for many years and it is deeply appreciated.  Thanks for helping to make our programs affordable to all!”

Grieg Seafood’s Indigenous workforce: Rudy Dick

Grieg Seafood’s Indigenous workforce: Rudy Dick

Mowachaht Muchalaht First Nation member Rudy Dick has been with Grieg Seafood for over 10 years with no plans of leaving any time soon.

As an Aquaculture Technician, a typical day on Grieg’s Muchalaht North farm off Vancouver Island includes environmental monitoring, loading feed silos, and general site maintenance to ensure the site is operating optimally – and safely.

“I protect nature by doing my job properly and by making sure everything around the farm is safe and secure to prevent accidents like escapes,” Rudy explains. “When you’re working out in the open with Mother Nature, you’re protecting her. You’re keeping both sides safe.”

Rudy loves his job, and as a veteran Indigenous worker at Grieg, he says he’s seeing more First Nations people entering aquaculture.

“These last couple of years, more and more of our First Nations are being hired,” he says. “It took a while for these new hires to get their feet in the door because they were unsure about working (in fish farming), but for me it was a no brainer. I lived in a rural community without much full-time, year-round work.”

“My first reason for getting into aquaculture was for employment, but the second reason was to find out if what I heard on the outside was true, but it’s not; it’s different from what they say.”

Part of Rudy’s responsibility is to train new hires, which he says is his favourite part. Training new workers sets them up to succeed while ensuring the work they do is done properly and carefully. He is also seeing more First Nations workers entering aquaculture with college training and more applicable skills than in the past. This gives him hope that more Indigenous workers will join the industry.

“Right now, most of them are still in the learning stage. As they gain more experience, they will eventually see what I see – that their role is not only as a worker, but also as a protector of Mother Nature. You learn to appreciate that part, and I love it.”

“It’s been a great 10 years with Grieg, and I’m looking forward to the next 15.”